by Dzudzie Faith Netshisaulu
The South African Football Association (SAFA) has announced global technology brand, HONOR, as the exclusive technology devices sponsor of the South African men’s senior national team, Bafana Bafana.
The announcement was made on Friday, a few hours before Bafana face Lesotho in the FIFA World Cup Qualifier to be played at the New Peter Mokaba Stadium.
This collaboration marks a significant milestone in the convergence of cutting-edge technology and sports, ushering in a new era of innovation for South African football.
In a statement released by SAFA, the football body’s President Dr. Danny Jordaan expressed enthusiasm about the sponsorship, saying that football is evolving at a rapid pace.
“SAFA is excited to welcome HONOR as our official technology device sponsor. Football is evolving, and embracing technology is key to staying ahead in the game,” said Jordaan.
Added Jordaan, “With HONOR’s innovative solutions, our players and coaching staff will gain valuable insights that will contribute to Bafana Bafana’s continued success. This sponsorship represents a fusion of tradition and technology, bringing new possibilities for the team and fans alike.”
Fred Zhou, CEO at HONOR South Africa, said their brand was thrilled to team up with SAFA and Bafana Bafana at such an exciting time for both technology and sports.
“At HONOR, we believe that innovation should empower athletes, coaches, and fans alike. This partnership is a testament to the power of smart technology in optimising performance, recovery, and engagement both on and off the field,” he added.
As part of this collaboration, HONOR will leverage its expertise in AI, smart wearables, and data-driven insights to support Bafana Bafana’s journey to excellence. HONOR’s advanced wearable technology will help monitor player fitness, track recovery, and provide real-time analytics to enhance team performance. This partnership also reinforces the brand’s dedication to uniting technology with passion points such as sports, entertainment, and lifestyle.