by Dzudzie Faith Netshisaulu
The Premier Soccer League (PSL), in partnership with Betway, have officially launched the 2024/25 Betway Premiership season. In an event hosted in Johannesburg on Tuesday, Betway introduced the theme “Lisegazini. Forever” as the theme for this new venture.
The launch was attended by coaches from the 16 clubs in the league, members of the media and other invited guests.
The acquisition of the title sponsorship of South Africa’s largest sporting property, was announced last month by the PSL chairman, Dr Irvin Khoza.
Set to officially kick off on Saturday, 14 September – the start of the Betway Premiership will see all 16 Premier Division clubs vying for the chance to lift the brand-new Trophy, which will be Betway’s lifetime contribution to the PSL, signifying the brand’s commitment to the future of South African football.
Mato Madlala, Acting CEO of the Premier Soccer League, shared her excitement about the launch and the season ahead: “We are excited to officially launch the inaugural Betway Premiership season and eagerly anticipate the first matches on 14 September.
“This partnership represents more than just a new chapter for South African football; it offers an opportunity to elevate the game to new heights, as demonstrated by the introduction of innovative elements like the new trophy, which will archive the history of the PSL and enhance future content.”
Meanwhile, the League and Betway are yet to release the look for the new trophy.
Betway announced yesterday that the design of the Premiership Lifetime Trophy will be in partnership with artist, Nelson Makamo and that it will recognise the League’s history and have all previous winners inscribed onto the trophy, with the tradition set to be carried out for generations to come.
The making of the trophy will be chronicled in a film, which will be released in three parts throughout the season.
South African football icons, Siphiwe Tshabalala, Lebohang Mokoena, Lehlohonolo Majoro, and Hlompho Kekana have also been named as ambassadors of the Betway Premiership.